The Conscious Cannabis Story
In 2017, Dean Grafos, our founder, was attending a summer conference for Conscious Entrepreneurs in Barcelona, something unexpected sparked to life. While walking down the famous La Rambla, he was handed a brochure from a man which advertised a local Cannabis Lounge. He had no idea that it was legal in Spain, so he did some research, and sure enough found that Private Cannabis Lounges were in fact legal. He then set on a quest to find the nicest one in order to create an event. He felt the urge to create space — not for teaching, but for gathering. A moroccan themed room in an upscale cannabis lounge was reserved, and he advertised the event- Cannabis & Conversations.
Dean assumed the room would fill with seasoned cannabis enthusiasts, looking to hang out and connect. However of the 40+ people that came — most were from countries where cannabis was still illegal, at least a quarter had never tried it, but were very curious, and many were scared due to past traumatic experiences. What unfolded was far beyond what he’d envisioned.
The event quickly became blissful, educational and healing, and it created a deep connection with every participant.
That night, Dean realized Cannabis wasn’t just a plant.
It was a portal.
Since that first event, he’s recreated Cannabis & Conversations across the globe, and crafted bespoke personal and group journeys. He has also created a line of Cannabis Tinctures that he shares with love to uplift, share blissful moments, and help integrate and re-integrate Cannabis into their lives.
People aren’t just seeking a high. They’re seeking wholeness.